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Friday, October 19, 2007

Business of cricket


Liquor king and airline baron Vijay Mallya,auto Major Hero Honda and leading telecom company Reliance communication have started negotiation with BCCI to buy rights over the teams who wil play in 20-20 format which was announced to counter subhash chandra's Indian cricketleauge.T whole idea is...
* Under Twenty20 Format the company is not a sponsor but the owner of the team

* BCCI is asking corporates to pay between $50 million and $60 million (Rs.200 crore to 240 crore) to own on IPL team for life time

* In turn, the BCCI will offer companies revenueshare from stadium advertising and gate money
* The team can be listed on the stock exchanges and buyer have right to re-sell the team at premium

* However,the team owner will not have any share in the revenue the BCCI earns through selling television rights


SOURCE: Business standard

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